Marmite
The more I think about it, the more convinced I become that the long-running Marmite advertising campaign Love it or hate it is the best marketing concept EVER.
It’s been so successful that these days, whenever something polarising is discussed, people will describe it as being “like marmite”.
And the reason this is so bloody brilliant is that, actually, if I think about it, although a lot of people do hate Marmite, almost everyone that doesn’t hate it is indifferent about it. They have a jar knocking about somewhere, for sure1, and maybe every now and again they’ll fancy putting some on a slice of toast.
I guess that doesn’t yield such a catchy slogan, though:
Marmite: Hate it, or kinda like it every now and again I guess?
Actually I think we can tighten that up a little:
Marmite: I can take it or leave it.
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Marmite lasts literally forever. My parents recently polished off a jar they bought just after they got married. ↩
